“The biggest challenge in my view is just having the skills that cover every single aspect of the business…there’s so many skills you need, especially when you’re online because of all the marketing.”
The online investment is paying off, The Flower Project has had steady growth in the two years it’s been active and shows no signs of slowing down.
Looking back over her career in small business, Kathryn says taking advice whenever the opportunity arose was important for her growth, whether it was tapping into her brother’s knowledge of online commerce, scanning social for photography tips, or signing up for small business events.
"I’ve met a lot of other young entrepreneurs and start-ups through going to workshops, women-only seminars and all sorts of business building workshops which have been beneficial."
Her advice for newcomers starting out, “It won’t be easy, and it will take a lot of endurance but stick at it and you will get there in the end, as long as you’ve got a good response in the beginning and your feedback is good, you’re onto a winner.”