Transcript – Neat Cakes: Smarter website delivers sweet success
[Video: Scenes throughout of Neat Cakes’ owner Jack, her Auckland café, and cake decorating. Text on screen that’s similar to what’s being said is not described in this transcript.]
Jack: It's been super overwhelming as a solo business owner with the rate of growth my business has been experiencing.
[Text on screen: Jack Orsbourn, Neat Cakes, ANZ Business Customer]
Jack: Hey, I'm Jack, and this is my business Neat Cakes. We are a plant-based celebration cake and coffee shop located on Dominion Road. So all of our cakes are plant-based, meaning they're free from animal products.
So traditionally, I have been solely online for cake orders. And then I have organically grown my community through social media. I would host pop-ups once a month, which would have lines up the road and do cake decorating workshops as well.
[Video: Montage of Neat Cakes’ social media videos. Some show Jack talking to camera in her car or café. Some show workshop participants decorating heart-shaped cakes with brightly coloured icing.]
Jack: So the old website was completely self-made on Squarespace and there wasn't much life to it and all the admin had to come directly through me and be processed manually.
[Text on screen: Challenge: Manual admin overload]
Jack: So it was so much work for me. I was hoping to gain my time back into the kitchen, doing what I love the most by baking and decorating.
[Video: Jack smiles while decorating a heart-shaped chocolate cake with chocolate filling and pink icing.]
Jack: So I needed to offload 90% to 95% of my admin by getting a new website built for me, with the support of the ANZ Business Boost programme.
So the initial meeting with the agency was focusing on identifying problems within the business that I was facing and then how we could create solutions through a new website.
[Text on screen: Step #1: Identify the problems]
Jack: We had a lot of back and forth in terms of design technology we could use. And then ultimately, what I wanted the website to look like and how I wanted it to function.
So my initial goal was freeing up my time but then the other goal was to make the customer experience so much smoother and easier.
[Text on screen: Step #2: Find tools to streamline customer experience]
Jack: They can order at any time of the day. They don't have to wait for me to reply via email, which sometimes took up to a couple of days because my workload was so heavy.
[Text on screen: Step #3: Automate processes where possible]
Jack: The ANZ Business Boost programme has given me a massive confidence boost as a small business owner. It's freed up heaps of my time so that I can spend more time with my friends and family and my dog, and just have a better work life balance.
[Video: Tim Turner, a digital marketing expert, walks into Neat Cakes cafe. Jack hands him a coffee and they clink their pink takeaway cups.]
Tim: With the support of ANZ Business Boost, we've been able to build Neat Cakes, an online platform. We've been able to implement a full e-commerce system.
[Text on screen: Tim Turner, Bastion Shine]
Tim: The results for Neat Cakes have been phenomenal. We have been able to solve a lot of those pain points. Really, at the core, the issue was Jack needing to spend so many hours every day and every week on administration.
[Video: The pair look at the new Neat Cakes website on Tim’s laptop. There’s a large photo of a pink heart-shaped cake with ‘Be Mine’ piped in red icing, with ordering information.]
Jack: I've been able to really focus on what I wanted to achieve within the business and since then, open four days a week as a cake and coffee shop, which I haven't been able to do for two years.
[Text on screen: Win #1: Extended store opening days]
Jack: It really reignited my passion for cake decorating that I felt when I first started.
[Text on screen: Win #2: Reignited passion for business]
Jack: So I really want to keep strengthening my connection to the community. I also really want to grow my nationwide offering from monthly to weekly delivery options.
[Text on screen: Win #3: Grow from local to national distribution]
Jack: And I really want to write a book putting all of my recipes into one place so that people all over the country and the world can bake at home.
Thanks to the ANZ Business Boost programme, I get to spend more time doing what I love. And life is worth celebrating with cake.
[Video: ANZ and Visa logos.]
[Text on screen: This material is for information purposes only. Neither ANZ nor Visa warrant the accuracy or completeness of the information or the suitability of that information for your particular circumstances. To the extent the law allows, neither ANZ nor Visa accept any responsibility or liability arising from your use or reliance on this information.]