skip to log on skip to main content
VoiceOver users please use the tab key when navigating expanded menus

How to get your new business off to a flying start

When you’re starting a new business there’s no time to waste, so setting it up properly from the start is important. Here are some tips to give you a great chance of success.

Why do some start-ups fly while others struggle – or even fail? Based on our experience of working with business start-ups across New Zealand, here are some tips and insights to make it easier for you to get off to a great start.

Start with a solid business plan

Flourishing businesses have one thing in common – a solid business plan. But it’s surprising how many people start a new business without one, and wonder why they struggle. Your business plan is your roadmap – and without a map, you risk losing your way.

Take time to think through your business plan before you take the leap. It should show exactly what:

  • Your business goals and objectives are
  • Your budget and forecasts are for your business
  • Your competitive advantages are; and
  • Your key risks are and how you’ll manage them.

Don’t be daunted – it’s not as hard as you might think. Your business plan doesn’t have to be horribly long or complicated. It’s simply a meaningful summary and map of the steps you need to take to achieve your business goals.

For help, check out our article on How to write a simple business plan, and our workshop - How to create an effective business plan.

Keep a close eye on your finances

This is important at any time, but particularly so in the first few months. Small businesses don’t always make money from day one but the longer you run at a loss, the harder it will be to succeed. If you need help, ask for it early.

Make your money stretch further with our Business Start-up Packagedisclaimer.


When you’re running your own business it’s natural to think everything’s important. But you can waste a lot of time and energy doing things that don’t really matter. Prioritising how you spend your time is the key to achieving your goals – and keeping your sanity! 

Write a to-do list, then mark the most important things and focus on them. Only move on to other things when your priority tasks are completed.

Have a sounding board

Running a business can be lonely. Having people you can talk to and bounce ideas off can make all the difference. Advisers such as your accountant and lawyer can provide valuable advice and so can a business mentor. An ANZ Business Specialist is also an invaluable resource. Check out our article on Building your business network to find out more.

Generate quick sales

Generate quick sales with a targeted promotional plan

A new business needs customers – and sales – fast. A targeted promotional plan for the first 90 days will help you get them. Here are some tips on how to develop one.

Aim before you fire

Don’t waste precious time and money with a ‘scattergun’ marketing approach. All marketing works better when it’s targeted, so build a profile of your customers. Be as precise as possible. For example, if you’re selling technical equipment to the health industry, you might want to target purchasing managers of hospitals and clinics with more than 50 staff.

Set specific objectives for your promotions

For example, your objectives might be:

  • If you’re offering a subscription service, to gain 1,000 customers in the first 90 days.
  • If you’re opening a café, to achieve 600 customer visits and a turnover of $7,000 a week.
  • If you’re an online business, to achieve 2,000 website hits a week with a 5% conversion rate.

Don’t forget to measure how well you achieved your goals and refine your tactics if necessary.

Choose tactics to suit your target and objectives

Once you’ve defined your target customer and objectives, think about promotional tactics that match them. Brainstorm 10-15 potential tactics, these could be:

  • An ad in a trade journal or a direct mail campaign for a business selling to other businesses.
  • An email newsletter complemented by social media marketing for an online business.
  • Flyers in mailboxes and an ad in a community newspaper for a plumbing business.
  • Radio ads and cycling event sponsorship for a café on a popular cycling route.

Launch with a splash

Let people know you exist with a launch that gets attention. For example, can you invite some well-known people to the launch or create a launch event that gets media (or social media) coverage?

For help with promoting your new business, check out our article How to write a marketing plan. You can also check out our free workshops.

For more information

Open a Business Account today

Apply online



Call a business specialist

0800 269 249

International: +64 9 523 7220

General business enquiries
6am -12 midnight, 7 days a week

Business specialists available
Weekdays, 8am - 7pm
Weekends, 9am - 5pm

0800 212 269

International: +64 4 470 7768

Weekdays, 7am - 7pm
Weekends, 9am - 5pm


ANZ Business Workshops

Find out more

A range of free workshops to help you and your business

Our financial advice provider statement has some important information you should know about ANZ and our financial advice services. Please take the time to read it.

Package details are subject to change. Eligibility criteria, terms, conditions and fees apply. Package available for businesses under 2 years old.