Stand out in the craft beer crowd with our 2017 Craft Beer report
Growing share in a crowded market is challenging. Our latest Craft Beer Report provides insights which may help your business be distinctive and stand out from the crowd. It reveals three key areas of opportunity to grow market share.
A saturated market
Although there’s some evidence the market is approaching saturation there are distinct opportunities for brands to gain market share.
Localisation vs export
Localisation works in the United States and can work here. Exporting is more scalable and profitable, but a riskier way to grow. We explore both strategies.
Consumers are spoilt for choice
It’s a great time to be a consumer of craft beer. Education is required so consumers (and retailers) keep craft beer in optimal condition and preserve brand integrity.
Making the most of buying trends
An increasing proportion of consumers are choosing to buy beer at a premium price. The report identifies trends in terms of retail sales of beer.
Experience is key
Our 2017 Craft Beer Report is the fourth we’ve produced in four years. Our experience gives us a deep understanding of the market and we believe our industry specialists are well positioned to use their understanding to help add value to your business.