How to write a marketing plan

Create your marketing plan in six steps

Step1: Your objectives

Step 2: Understanding your target market

Researching your target market

Step 3: Understanding your competitors

Step 4: Understanding your competitive advantage

Step 5: Choosing your marketing tactics and channels

Tactics

Channels

Don’t forget about your existing customers!

Step 6: Develop your action plan and budget

Step 7: Measurement and review

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Important information