Pricing products and services
How to set prices that cover your costs, suit your target customers, and fit your business strategy. Our guides can help.
In this section
How to price your products and services
Setting your pricing can be a tricky balancing act, but it’s important for the long-term success of your business. This guide outlines the different pricing strategies you could use to get the balance right.
How to defend and justify your pricing
Often small businesses find themselves having to justify their price to customers, and then being pressured into giving a discount to get the sale. But before you give away your margin, use these tips to help you defend your price.
Tips for calculating an accurate charge-out rate
You don’t need to be a mathematical whiz to calculate an accurate charge-out rate. Our guide will take you through it, step by step.