Digital marketing at ANZ

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How we use tracking tools

We use third-party tracking technologies such as cookies, pixels and APIs to understand how you use our websites and apps (including ANZ content on third-party websites and apps). These help us:

  • Improve and personalise your experience
  • Show you relevant ads
  • Understand the effectiveness of our ads and content.



Information we collect

When you use our websites and apps (including ANZ content on third-party websites and apps), we may collect data about your visit, including:

  • Pages you visit
  • Buttons and links you click on
  • Time spent on each page
  • Personal information entered into forms.

We may also collect data about your device, including:

  • Device type and model
  • Operating system and browser
  • Network connection (Wi-Fi or mobile)
  • IP address
  • Identifiers, such as cookies and device IDs.

How we can use and share your information

Send you relevant messages

We may use your information to send messages or ads about products and services from ANZ or third parties we believe are relevant or may interest you. This may be by email, text, mail, the ANZ goMoney app, Internet Banking, or through websites and apps including social media.

You can opt out of our marketing emails and text messages by: 

  • Clicking ‘unsubscribe’ in emails
  • Replying ‘stop’ to texts
  • Calling our Contact Centre on 0800 269 296 and say you want to opt out of marketing.

If you opt out, you may still be shown marketing communications in goMoney and Internet Banking.

We sometimes exclude certain groups from our marketing, such as under-18s. So you might not get marketing messages from us even if you didn’t opt out.

We can still send you mandatory or service-related messages, such as security alerts, statements, and tips on how to get the most out of our digital tools.

Even if you opt out of our marketing emails or texts, you may still see ANZ ads on third-party platforms like Facebook and Instagram. You can manage your ad preferences directly within each of those platforms.

Ads on third-party platforms

We advertise across platforms such as Facebook, Instagram, Google, YouTube, TikTok, LinkedIn, and Bing. We may share limited information with them to show you ads we believe are relevant to you. 

This same information may also be used to understand how you interact with our ads, helping us improve the type of content we show you.

You can opt out of targeted advertising through third-party digital platforms (such as Facebook and Google ads) by updating your preferences within each platform. For more, see Managing ad preferences on third-party platforms.


Improve our websites and apps

We may share information with third-party analytics providers to understand how people use our platforms and third-party digital platforms with ANZ content. This helps us:

  • Improve and tailor your user experience
  • Identify and fix issues
  • Understand the effectiveness of our content and marketing.

When you log into our websites and apps, we may combine this data with your personal information to improve the relevance of the content we show you.

Managing your information and settings

Your privacy is important to us

We only share data with trusted partners.

We use encryption and monitoring tools to protect your data.


Your choices and controls

You can opt out of targeted advertising and manage your ad preferences by:

  • Opting out of marketing emails and text messages from ANZ
  • Adjusting ad settings directly within third-party platforms like Facebook and Google
  • Blocking or deleting cookies in your browser.

Managing your cookies

You can set your web browser settings to manage cookies based on your preference. Find out how to manage cookies on these browsers:

Apple Safari Support

Google Chrome: Turn cookies off or on

Microsoft Edge: Manage cookies

Mozilla Firefox: Cookies

Opera Browser: Manage cookies


Managing ad preferences on third-party platforms

You can control how these platforms use your data:

To manage your preferences across many platforms, you can also use AdChoices:


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