Summary of the paper
Understanding customer behaviour is key for business growth and informed decision-making.
This paper explores how merchant transaction data and payment analytics can help reveal who your customers are, where they come from, when they buy, and how they pay.
Using examples from ANZ Merchant Intelligence Reports, it can show how aggregated transaction data could uncover customer trends, spending patterns, and growth opportunities for your business.
The paper also highlights how transaction analytics could help support marketing, customer acquisition, retention, operations, and product development.