Food and beverage

Over half the value of New Zealand's merchandise exports comes from food and beverage.

An ever-growing world population and increasing wealth, especially in Asia, mean huge opportunities for your business. But you’re never short of competition. To make sure your business grows and stays competitive, you need great support.

Working together to bring the world to New Zealand and take New Zealand to the world

Food tourism is a growing trend, with new generations of travellers looking for unique and memorable food and beverage experiences.

New Zealand has a thriving food and beverage sector and a booming tourism industry and while we have much to be proud of, more can be done to connect the two and realise the opportunities this brings.

In this report we present our growing understanding of the types of tourists that value quality food and beverage experiences, and how to unlock the brand ambassador role they can play when they return home.

Key findings from our 2018 Hospitality Insights report

New Zealand’s hospitality sector continues to grow, with consumer expenditure across the restaurant, cafes, bars and nightclub sectors over the past two years up +15%.

However, there are some challenges ahead for businesses to consider which will require careful planning to sustain a strong profitable business.

Our latest insights paper on the hospitality sector is designed to provide businesses operating in the sector with some considerations to manage business performance going forward.

Industry tips and case studies

Paddock to plate

Lloyd Rooney and Mike Fraser from Two Boys Network on their incredible growth story.

2018 NZ Organic Sector Market report

Agricultural innovation and the need for the economy and businesses to adapt are not new. How can New Zealand’s primary sectors best position themselves?

Up the ‘Value-Add’ Ladder

The term ‘value-added’ is a consistently moving target due to competitive pressures, continuous improvements and changing consumer trends.

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